According to the recent report entitled Study of the Digital Economy: The Digital Content and Services, which analyzes the transformation and changes that the digital revolution has imposed upon business models of traditional industry (understood as movies, magazines, television, music, media and publishing) is targeted to the content and services related to the digital economy and accounted for in 2011 a turnover of about 20,000 million pound in UK. added The report also called economic analysis digital native, it is that which arises from the well known and increasingly popular social networks, as well as e-learning, video games, etc. especially emphasize e-commerce, with about 130 million transactions in 2011 bring to the economy UK totaling approximately 9,000 million pound and 2,000 million correspond disaggregated about purely digital content and services, and 7,000 million to the value of goods traded in electronic transactions of this type.